EL CHAPO: The brand positioning is defined: the restaurant is presented as a place of authentic Mexican cuisine with a unique mezcal drinking culture.
▪️ A unique visual style and tone of voice have been developed: a bright palette, vibrant colors, a light and daring communication style.
▪️ Regular “Taco Tuesday” events have been introduced, which have become popular among guests.
▪️ Content has been created that reveals the brand’s history, the philosophy of the cuisine and the chef, enhancing engagement and recognition.
▪️ Advertising campaigns and integrated activities have been launched to promote the restaurant.
▪️ A rebranding from the restaurant EL CHAPO to EL CHAPITO was carried out with an update of the location and format of the establishment: emphasis on a quick snack, tasting tacos and mezcal, optimizing the space for a dynamic visit.
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