Agrida Winery: The brand positioning was formed as a modern Georgian winery that combines traditions, gastronomy, and agritourism.
A communication strategy was developed that combines the themes of wine, nature, and hospitality.
A visual style and tone of voice were created – atmospheric, with an emphasis on tradition.
The promotion of the Agrida Winery tourist destination was implemented – a winery in the village of Shilda, which includes tastings, gastronomic experiences, and cultural events.
The brand image was supported and promotion was strengthened in new markets, taking into account the export of products to Romania, Denmark, the Netherlands, China, Great Britain, Poland, Germany, Azerbaijan, and African countries.
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