Rental Property Management, Tbilisi, Georgia
We led the launch and development of the ProRealty brand from scratch — from naming and positioning to building a complete digital presence. The company manages a portfolio of premium apartments for short- and mid-term rentals in Tbilisi.
Our scope included full social media management: we developed a content strategy and crafted a refined visual and messaging approach tailored to an above-average target audience. Special attention was given to profile structure, including a user-friendly highlights system for each apartment, showcasing properties through photo overviews, room tours, and tenant reviews.
We created content tailored to a tourist audience, presenting not only the apartments but also the lifestyle experience of living in Tbilisi through visuals, атмосфера, and detail-driven storytelling.
As a result, we established the brand’s online presence from the ground up, building consistent visibility, trust, and interest among the target audience.
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