Professional Skincare Distributor, Georgia
We delivered full-scale SMM support for Beauty Distribution, a distributor of professional skincare products. Our scope included social media management, content planning, and targeted advertising campaigns focused on attracting licensed cosmetologists.
A key focus was performance marketing: the audience is niche and difficult to reach through standard targeting methods, so we developed precise audience segmentation, tested tailored hypotheses, and created highly specific creatives for a professional community. We активно leveraged AI tools to generate visuals, test creative approaches, and streamline production without compromising quality.
We also organized and promoted offline events (seminars, trainings, conferences, and brunches) for brands from the company’s portfolio across multiple cities in Georgia. This included audience acquisition, video production for events, and support with catalogs and presentation materials.
This integrated approach strengthened the brand’s digital presence, increased audience engagement, ensured a consistent flow of qualified professionals to events, and contributed to the growth of product sales across the brand portfolio.
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